The decision system for influencer marketing.
WorthyIQ helps brands and MCN agencies evaluate creators, improve marketing ROI, and turn creator signals into actionable campaign decisions.
- Identify which creators are worth investing in before spending budget.
- Turn creator data into faster, smarter campaign decisions.
- Reduce guesswork in influencer marketing — every approval has a stated confidence.
Who uses WorthyIQ
Run influencer marketing without guessing.
Decide which creators are worth campaign budget before sending the first brief. Stop spending on reach that doesn't convert.
Match creators to brands with confidence.
Pre-qualify partnership outreach with a clear Final Decision. Defend rate cards with pillar-level evidence, not hunches.
Also used by creator-economy investors screening operators by commercial signal, not follower count.
What the platform delivers
Pillar-level commercial scoring against tier baselines — not vanity follower counts.
Every decision exposes the signal contributions behind it. No black box your CMO can't defend.
A Final Decision (Strong Candidate / Watchlist / Not Recommended) with stated confidence.
Outreach drafts and a prioritized next-action plan — straight into campaign execution.
From evaluation to execution
Drop in the creator's profile, performance metrics, and a recent comment sample.
Audience intent, engagement quality, monetization gap, brand fit, partnership readiness — all benchmarked against tier baselines.
Investor-style memo, a Final Decision with confidence, three outreach drafts, and a next-action plan tuned for campaign execution.
Creator Opportunity Brief
A campaign-grade brief your marketing team can act on — not a dashboard.
Every evaluation ends in a structured brief: executive summary, commercial upside, monetization gap, honest risk factors, and the exact partnership shape the platform recommends. Paired with a Final Decision banner that states its confidence, and an expandable Why this decision? reasoning view your team can defend internally.
- Executive Summaryin brief
- Why This Creator Mattersin brief
- Commercial Upsidein brief
- Audience & Engagement Signalin brief
- Monetization Gapin brief
- Risk Factorsin brief
- Final Decisionin brief
- + 3 outreach drafts (brand / MCN / casual warm DM) and a 3-step action plan.
The moat is creator signal × campaign outcome data.
Every evaluation is stored as structured creator intelligence — inputs, signals, decision, confidence, outreach, and the actions taken. As your team logs real campaign outcomes against those decisions, the dataset compounds into a creator signal-to-outcome dataset nobody else has.
- InputsProfile, metrics, comment sample, brand category — captured per evaluation.
- EvaluationCommercial Score, pillar scores, Final Decision, stated confidence.
- ActionOutreach drafts and the recommended next-action plan, tied to the decision.
- OutcomeCampaign status, budget, estimated vs. actual ROI, conversion notes.
- Feedback loopOutcomes flow back into the dataset, sharpening the next decision.